Change Equity: A Simple Way to Change the World

Recently, I was on a call with several other trade association leaders and the chief marketing officer of one of the world’s largest advertisers. Together, we represented companies that account for close to $300 billion in advertising and marketing spending annually in the United States. We’d gathered to talk about some technical issues involving the … Continued

IAB Tech Lab: REBOOT 2020

We’re still in Q3, but in 2020 we have already seen more changes to our industry than in the previous five years, and there’s no sign that things will slow down anytime soon. But in chaos lies opportunity—and for digital advertising the opportunity is to design a better blueprint for a stronger and more flexible … Continued

Rik van der Kooi Named Interim Board Chair

NEW YORK, NY — August 24, 2020 — Interactive Advertising Bureau (IAB), the national trade association for the digital media and marketing industries, announced today that Rik van der Kooi, Corporate Vice President at Microsoft Advertising, has been named interim Chair of its Board of Directors, effective immediately. van der Kooi succeeds Kirk McDonald, who … Continued

The State of Data 2020: Data Spending Growth and Coronavirus Crisis Impact

Download The Report Third-Party Audience Data Spending Grew 6.1% in 2019, but Coronavirus Crisis Driving Cuts of Up to 20% The State of Data is a recurring research initiative designed to help U.S. advertising, marketing, and media practitioners better understand how their peers are investing in and using audience data as a fundamental pillar of … Continued

IAB Advertising Spend & Revenue Research

Revenue and spend reports from IAB are the industry benchmark for the health of the digital advertising ecosystem. The results reported are considered the most accurate measurement of internet advertising revenues since the data is compiled directly from information supplied by companies selling advertising online.

IAB Brand Disruption Summer Summit Series

These summits bring together business leaders, thought leaders, and original research to help you and your team navigate changes in consumer behavior, the explosion in streaming video, the DTC revolution, and the impending post-cookies Internet. Like all IAB conclaves, these summits center on insights and dialogue – so you can learn from us, and from … Continued

COVID Impact on Ad Spend 2020

In this third study of advertising Buyers, IAB focuses on Upfronts/NewFronts spend, plus the impact of COVID on total advertising spend for the 2nd half of the year. Key trends include: Overall, ad buyers expect 2020 ad spend to decline 20% from last year due to COVID’s economic impact Amid the overall decline, digital ad … Continued

Step In & Step Up: Allies in Action

A Change Movement with IAB “We’re in the middle of a ‘Trisis’.’’ – Monique Nelson, CEO UWG Our country is experiencing an economic, health and societal crisis impacting our entire livelihood. There is an urgent calling for the digital media industry to come together to change the way we represent and influence the communities we … Continued